Week 1
Map the unexpected
Build a simple discovery map and landing page. Give people an easy place to start—without expensive app development.
Local places. Bigger possibilities.
Turn hidden spots into busy storefronts.
Hidden Mile turns local discovery into a reason to walk through your door. Our Asheville pilot pairs a neighborhood challenge with shareable discoveries—and a plan to measure customer visits.
Recruiting 10 Asheville businesses · No app download planned
First stop / Asheville, NC
The Secret Spots Challenge
Find a spot. Share the discovery. Bring a friend.
New challenge.
Clear commitments.
01 / Free first pilot
02 / Local-first partnerships
03 / Visits tracked, not promised
The four-week launch plan
A little curiosity.
A real reason to visit.
You know your neighborhood. We build the challenge that helps people explore it. Simple tools first, evidence before expansion.
Built for independent merchants
Cafés, shops, and tucked-away local destinations with something worth discovering. You bring the place; we bring the map, campaign, and measurement plan.
Week 2
Bring the neighborhood together
Recruit 10 businesses for a free pilot. Agree on each stop’s discovery and how customer visits will be recorded.
Week 3
Make discovery contagious
Launch the Asheville Secret Spots Challenge with short videos and a shareable leaderboard. Encourage explorers to post their finds and challenge friends.
Week 4
Count what actually happened
Review participation and recorded customer visits with partners. Use the findings to decide whether a paid partnership makes sense.
Let’s put your place on the map
Be someone’s next
great local find.
Own an Asheville business? Tell us what makes your place worth the detour. Let’s explore a spot in the free pilot.
Apply for the free pilotNo guaranteed footfall. Just a focused, measurable test.